September 2023 - Try This Agency

A man looks up at a circle above his head with a speech bubble overlaid. The text in the bubble says "Our thoughts on... The FCA's new Dumb Money cinema ad campaign."

A Lesson In Opportunistic Marketing from The FCA

Advertising, Marketing 101 / 27/09/2023

The Financial Conduct Authority’s ‘InvestSmart’ campaign has grabbed the spotlight this week with a cleverly placed promotion in UK cinemas before showings of the new movie, Dumb Money. There is a lot we learn from this shrewd marketing move. The financial conduct authority (FCA) is trying to reach less experienced investors with their InvestSmart campaign. […]

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