Free online marketing courses you can start today

Whether you’re brand-new to marketing or a seasoned pro, online courses and tutorials can help you to stay on top of the latest industry trends and techniques. With free online courses that you can take any time (and anywhere), there’s no reason not to keep your skills sharp!

With that in mind, we’ve put together a list of providers and courses that will help you to build and hone your marketing skills. These are the best free online marketing courses to take in 2023:

You’ve probably heard of HubSpot. They’re a massive software provider, most notable for their CRM. They also provide one of the most trusted online training academies in the world, HubSpot Academy.

By signing up for a free HubSpot account, you can access HubSpot Academy’s enormous library of inbound marketing, sales, and customer service training courses and certifications. Of course, many of their training videos are for marketing with the services within HubSpot itself, but plenty aren’t. Some of the highlights are:

• Inbound Marketing Fundamentals
• Business Blogging
• Extending Your Reach on Social Media
• LinkedIn Marketing for Business
• How to Advertise on Instagram
• Creating Content for the Buyer’s Journey
• Keyword Research for SEO

Google Digital Garage offers a whole range of free digital skills learning content, designed to help businesses grow and individuals to develop their careers. What’s cool about these courses is that you can choose how to take them in the way that meets your needs – either by selecting individual modules or taking an entire course from start to finish. This approach is particularly handy when you already know the basics of a subject but need help in one particular area.

Their free digital marketing courses include:

• Fundamentals of Digital Marketing – this one includes a certification.
• Promote a Business with Online Advertising
• Marketing in a Digital World
• Learn How to Create Google Search Campaigns
• Understand Customer Needs and Online Behaviours

As you might have guessed by the name, this one is from the people behind Facebook, Instagram, Threads etc. Meta’s Blueprint training academy offers ‘fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp’. Their free courses are clustered by topics like ‘Establish your presence’, ‘Attract an audience’, and ‘Sell Your Products Online’.

The majority of the training content on Blueprint is geared around using Meta’s services but (whether you like it or not) this represents a large chunk of the online marketplace, so it is worth taking a look. Some of their courses that stand out are:

• Bring Your Business Online with Instagram
• Tips for Creating Engaging Mobile Ads
• Help Your Customers Connect to Your Business on WhatsApp
• Attract an Audience on Social Media
• Get Started with Facebook Ads Manager
• How Gift Cards Can Help Your Business

Canva Design School is a free online training library for creators. There aren’t as many courses here as some of the other resources in this list, but it is significantly newer and will likely grow in time. Their course videos are also available on YouTube, which is a nice touch.

Much like other providers of free marketing courses, their training programmes are a way to teach while also promoting their services. Within the courses are optional activities where you’ll use Canva to practice or enforce what you’ve learned.

Some Canva Design School courses to look out for:

• Branding Your Business
• Graphic Design Basics
• Social Media Mastery
• Personal Branding with Dr. Taylor Waller

Marketing is an ever-evolving beast and training costs can quickly stack up if you’re not careful. If you’re looking for ways to upskill either for yourself or your employees, there’s an abundance of free training resources available.

What if you don’t have the time or resources to manage marketing in-house? That’s where we come in. At Try This Agency, we specialise in creating impactful marketing content for businesses of all sizes. We can help you with:

• Marketing strategy & consulting
• Content marketing and copywriting
• Social media marketing
• Paid media – sponsored social media posts, PPC campaigns, and search engine marketing (SEM).

Book Your Free Marketing Consultation Today!

If you’re just getting started with marketing for your business, we can help you decide on the right approach. Contact us to get started or, if you already know what you need from your next campaign, send your brief to info@trythisagency.com and we’ll be in touch!