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Science or marketing? The truth about Blue Monday

It’s that time of year again. The time we tell as many people as possible that Blue Monday was made up to sell holidays. The term was coined as part of a marketing campaign for Sky Travel – albeit a pretty good one since we’re still using it nearly 20 years later. Back in 2005, […]

A man looks up at a circle above his head with a speech bubble overlaid. The text in the bubble says "Our thoughts on... The FCA's new Dumb Money cinema ad campaign."

A Lesson In Opportunistic Marketing from The FCA

Advertising, Marketing 101 / 27/09/2023

The Financial Conduct Authority’s ‘InvestSmart’ campaign has grabbed the spotlight this week with a cleverly placed promotion in UK cinemas before showings of the new movie, Dumb Money. There is a lot we learn from this shrewd marketing move. The financial conduct authority (FCA) is trying to reach less experienced investors with their InvestSmart campaign.

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