We deliver insights and actionable advice on marketing for your business. From social media to events, join us as we answer your marketing questions!
It’s that time of year again. The time we tell as many people as possible that Blue Monday was made up to sell holidays. The term was coined as part of a marketing campaign for Sky Travel – albeit a pretty good one since we’re still using it nearly 20 years later. Back in 2005, […]
Science or marketing? The truth about Blue Monday Read More »
Back in June, LinkedIn quietly announced that they’d soon be dropping a number of creator features including native carousel posts, in-image linking, and profile videos. By the end of the year, these types of posts will be dead. Considering the huge success of carousel posts on LinkedIn over the years, this seemed to be a
LinkedIn Carousels Are Dead. Long Live The LinkedIn Carousel! Read More »
The Financial Conduct Authority’s ‘InvestSmart’ campaign has grabbed the spotlight this week with a cleverly placed promotion in UK cinemas before showings of the new movie, Dumb Money. There is a lot we learn from this shrewd marketing move. The financial conduct authority (FCA) is trying to reach less experienced investors with their InvestSmart campaign.
A Lesson In Opportunistic Marketing from The FCA Read More »
Whether you’re brand-new to marketing or a seasoned pro, online courses and tutorials can help you to stay on top of the latest industry trends and techniques. With free online courses that you can take any time (and anywhere), there’s no reason not to keep your skills sharp! With that in mind, we’ve put together
Free online marketing courses you can start today Read More »
It can be hard to know where to start with marketing – especially when you don’t have a mega budget behind you, but it is essential for new businesses and SMEs to help them reach their target audience and grow a successful brand. While an enormous marketing budget is lovely to have, we can’t all
Affordable marketing ideas for new businesses Read More »
From Facebook and Instagram owners, Meta, Threads is the new social media player in town. They got 100 million new sign ups in the first 5 days, with plenty of big brands and influencers leading the charge. Hailed as a potential rival for Twitter, what are the key features of this new platform? 1. Instagram
5 things we know about Threads Read More »